Members-only SaaS The dangers of outsourcing SaaS development vs keeping it in-house When it comes to scaling your SaaS org, which is the better option: outsourcing or in-house? We weigh up the pros and cons right here....
Members-only SaaS 5 reasons why the future is SaaS It’s no secret that we’re in the middle of a SaaS revolution. Okay, so you might think we’re a little biased, but according to Gartner, the industry is set to be worth $171.19B by the end of 2022. 📈...
Members-only SaaS Product-led vs. sales-led vs. marketing-led vs. customer-led: What’s the difference? Customers expect meaningful experiences. It’s one of the big shifts in user experience over the last decade—right from the opening phase of the sales funnel, through to your onboarding process, you need to impress your prospects and customers....
Members-only SaaS What is SaaS? SaaS is cloud-based software licensing where a customer uses a nifty subscription to get access to a product. Instead of downloading software and installing it to a computer, with SaaS a customer uses an app through the internet browser. Simples....
Members-only SaaS Why should customer success be at the heart of SaaS strategy? It’s quite simple, there will come a point for every revenue-generating business where they’ll have to figure out how to sell more to their existing customers because, eventually, they’ll tap out of new customers....
Members-only SaaS Driving adoption in a changing SaaS landscape Software is eating the world, and the subsequent growth in the subscription economy has had a huge impact on the role of customer success. I'm going to talk to you all about driving adoption in what seems to be a constantly changing SaaS landscape....
Members-only SaaS How customer success can feed into product development [Q&A with Visme] Kalyn Lewis, Head of Customer Success at Visme took the time to answer our community’s customer success questions after her presentation 'How customer success can feed into product development’ at our sister community's festival: Future of SaaS festival....
Members-only SaaS The ultimate guide to creating a killer customer success strategy SaaS is all about keeping your users happy and making sure they achieve their goals. But the path to customer success isn’t easy—it’s fraught with hurdles and blockades....