SaaS

Product adoption can be incredibly challenging when your end-users aren’t your direct customers, a common problem in the B2B SaaS space. In a business environment, the customer often isn’t the end user – the actual consumer of your product....

What’s the secret for SaaS growth today? Hint: It’s NOT new customer logos!...

How do companies survive the risks of churn while maintaining pricing equilibrium to stay afloat in the market? Well, it all comes down to customer support, customer success, and their roles in fostering customer satisfaction....

Onboarding is an art and a science that can make or break customer relationships. In a SaaS company, it’s the process that impacts recurring revenue. We wanted to uncover proven strategies and understand how customer success teams worldwide onboard their customers....

Balancing sales and customer success is crucial for any growing business seeking to drive revenue while delivering ongoing value. There isn’t anyone better suited to answer our burning questions and shed light on this critical topic than Chris Dishman, SVP of Customer Success at Totango....

Navigating and understanding the various metrics needed to measure customer success is challenging enough. Fear not, because we're here to bring method to the chaos!...

When it comes to scaling your SaaS org, which is the better option: outsourcing or in-house? We weigh up the pros and cons right here....

We’ve looked into how you can market your SaaS product, create a great go-to-market SaaS strategy, and track the success of your SaaS marketing with the right metrics – now, we’re diving into how you can price your SaaS product....

We know how hard Customer Success Managers (CSMs), like you, work. We know it can often feel like an uphill battle to retain your customers, but it shouldn’t be like that. To help make your life easier, we’ve compiled the ultimate churn-busting resource: The State of Customer Churn....

To speak in layman’s terms: you build a product, you market that product, you then sell that product, and the customer uses the product. In this most basic form, this is the lifecycle of a product and one that most businesses will follow (to a certain degree)....

At the Future of SaaS Festival in June 2022, Michael Hill, Strategic Customer Success Manager at Madison Logic, led an expert panel discussion on the importance of customer success within your organization's SaaS model....

It’s no secret that we’re in the middle of a SaaS revolution. Okay, so you might think we’re a little biased, but according to Gartner, the industry is set to be worth $171.19B by the end of 2022. 📈...

Customers expect meaningful experiences. It’s one of the big shifts in user experience over the last decade—right from the opening phase of the sales funnel, through to your onboarding process, you need to impress your prospects and customers....

SaaS is cloud-based software licensing where a customer uses a nifty subscription to get access to a product. Instead of downloading software and installing it to a computer, with SaaS a customer uses an app through the internet browser. Simples....

Retaining customers is much cheaper than acquiring new ones and goes a long way in building meaningful customer relationships that pay off in ways that benefit your brand, reputation, and bottom line....