Customer retention

The age-old debate of customer retention versus acquisition remains a pivotal discussion point for marketers, entrepreneurs, and executives. Both strategies are crucial for growth, but determining which should be prioritized can significantly impact a company's success....

No business can retain every one of their customers. Nonetheless, this doesn’t mean you can’t put measures in place to reduce churn, in a bid to keep your all-important customer base intact....

In business, any key stakeholder wants consistency and positive outcomes. That’s why getting ahead of problems and fixing them before they manifest is a corporate superpower. And in a subscription business, retention is king....

Looking for strong, sustainable growth? Look no further than these top 10 tools for customer retention....

Unlock the secrets to boosting customer lifetime value (CLV) and discover proven strategies for skyrocketing retention, renewals, and expansion rates, and gain valuable insights on optimizing the customer journey....

There are three certainties in life: Death, taxes, and product marketers being reminded to address their customer needs. Sure, you can be easily forgiven if you’re sick of hearing this time and time again....

Did you know that increasing retention by just 5% could increase your profits from 25% to 95%? That’s music to any SaaS practitioner’s ears....

When you think of the three keywords in the title – engaged, happy, successful– which one seems the most significant? Actually, the only one that really matters is success. Once you have a strong roadmap for customer success, those other traits will naturally follow....

It’s all well and good to actively seek new customers, but what happens if you ignore your current customer base? Plot twist: they churn. In fact, 68% of customers will go elsewhere if they feel the company they’re buying from doesn’t care about their business....

Ensuring your customers are all aboard ship and thriving is of particular importance to the field of customer success and retaining customers. But for some first-timers, the options for nailing retention might be overwhelming. Where do you start?...

As you probably know by now, retaining customers is much more cost-effective and valuable to a B2B brand than acquiring new ones, in fact, five times more cost-effective....

It's well-known that focusing on improving your customer retention rate is an efficient way to increase sales and overall profits. It costs 5x more to gain a new customer than to retain one, so it’s well worth building a solid relationship with your current customers....

The financial benefit of repeat custom is huge, and if you’re a regular reader here, you’ll know I’m about to trot out my favorite statistic… yep! It costs five times more to gain a new customer than it does to retain a current one.e...

It’s a universal (albeit crudely put, we’ll admit) truth of capitalism: businesses want more customers. While going after new customers is critical for expansion, you certainly don’t want your existing customer base to go AWOL....

Gaining new clients is only the first step to having a successful customer base. It is just as important, if not more, that you are focusing on your current customers and have strategies put in place to make them want to stay with you and continue to purchase your product/service....