Alex Morris

Customers expect meaningful experiences. It’s one of the big shifts in user experience over the last decade—right from the opening phase of the sales funnel, through to your onboarding process, you need to impress your prospects and customers....

SaaS is cloud-based software licensing where a customer uses a nifty subscription to get access to a product. Instead of downloading software and installing it to a computer, with SaaS a customer uses an app through the internet browser. Simples....

Believe it or not, there’s quite a lot in common between customer success and product management. Both have the ability to work wonders for your SaaS product. And the pair can also work in harmony—properly complementing one and other to provide the maximum value to your users....

SaaS is all about keeping your users happy and making sure they achieve their goals. But the path to customer success isn’t easy—it’s fraught with hurdles and blockades....

In this Q&A, Rebecca Nerad from E2Open discusses the ownership of revenue between sales and customer success. Plus, her advice for both teams going forward....

In this Q&A, Jason Noble of Vinli. Inc discusses the role of customer success in business growth. Plus, his best advice on customer success strategies....

In this Q&A, Christopher Simpson of Direct Commerce discusses client engagement in the digital era. Plus, his views on customer success in 2021....

Isabel Ruiz of Pluralsight joins us for a pre-festival Q&A about your customer success toolbox and what you need to keep your users happy....

Believe it or not, there’s quite a lot in common between customer success and product management. Both have the ability to work wonders for your SaaS product. This guide walks you through how to use them to get a dream team....

What should you do when a customer cancels? Accept it, or try to win-them back? This guide has 10 tactics for getting your subscriber back....

SaaS is all about keeping your users happy and making sure they achieve their goals. But the path to customer success isn’t easy—that's where our strategy will save your day....

We caught up woith Rodrigo Stoqui, the Growth Manager for Success at Pipedrive, about using PLG to achieve the three Es (engagement, escalations,...

Customer retention is essential in the world of SaaS. While it’s inevitable some customers will call it a day and unsubscribe, you still want to keep your churn rate super low. It’s a matter of saving revenue. If your churn is high, then it’s bad news....

Lots of customer retention—the ultimate goal for SaaS businesses like yours. Keeping churn rates low and long-term subscriptions ticking over is what...

In SaaS, your success depends on a solid rate of new subscribers (customer acquisition) and healthy rates of subscriptions (the customer retention bit). Here's how to maximize your strategy....