This article has been transcribed from a presentation given at 2021's Customer Success Festival APAC.

In this article, I'm going to be talking about customer success as a growth driver. I hope that what I share is going to be relevant to your daily lives and that it sparks some interesting discussions amongst those in the CSC community.

But before we dive into the content, I just want to share a little bit about myself and my background. I was born and raised in Serbia, but I’ve lived and worked across Europe, the US, and Asia.

I've held regional and global roles in marketing, product, partnerships, and customer success – yes, that's a lot of different fields! I’ve worked both in corporate and startup environments, and I think all this variety has helped me to learn a lot about how to both build and scale businesses.

Throughout my career, my philosophy has always been to focus on the customer and to drive growth. In my role, that means driving growth for customers, employees, and strategic partners, and going beyond financial growth to make sure that we’re giving back to the community in a meaningful way. Therefore, Tech for Good is a big deal in my career and an underlying pillar of what I'm striving to achieve.

Right now, I’m with Blue Prism. Before that, I was working across different tech verticals, starting in telecommunications, then moving over to ad tech and customer data platforms. Right now, I focus on intelligent automation and applied AI, and I'm currently helping Blue Prism strategic customers in the Asia Pacific (APAC) region to build and grow the value of their digital workforce.