This article is based on a presentation given by David at the Customer Success Festival in Austin, in February 2023.

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The world of customer success has undergone significant transformations in recent years, driven by the rise of digital-first approaches and the ever-changing economic landscape.

As organizations navigate the challenges and opportunities presented by this new paradigm, it becomes crucial to adapt and refine existing strategies to ensure customer satisfaction, retention, and long-term success.

My name is David Gunn, VP of Customer Success at LinearB, and I'm excited to delve into the topic of enabling efficiency and creating value through digital-first customer success. This has been particularly significant to me this year as we've had to adapt to the changing economic climate. It's been truly fascinating to witness the impact of these adjustments.

Let's embark on this journey together, exploring the power of digital-first customer success and discovering how it can revolutionize your organization's approach to customer engagement, retention, and growth.