This article is based on a presentation given by Karim at the Customer Success Festival Amsterdam in May 2023

Catch up on this presentation, and others, using our OnDemand service. For more exclusive content, visit your membership dashboard.


Customer success isn't just a metric; it's an ethos that guides transformative interactions and leaves lasting imprints on our clients. In the dynamic landscape of software solutions, where options abound, it's the genuine, creative, and strategic engagement with clients that distinguishes a brand and sets it apart. 

I'm Karim Hambach, Sr. Customer Success Manager at Adobe, and through my tenure, I've charted a course that weaves data, technology, and innovation to drive authentic customer experiences. 

In this article, I'm going to share the pivotal strategies and personal touches that make Adobe not just a solution provider, but a partner in our clients' success stories.