Members-only Customer support Why your knowledge base decides whether AI works in customer support AI can only retrieve, reason with and communicate the information it's given. That sounds obvious written down. It's somewhat less obvious when a vendor demo promises a chatbot that resolves 80% of tickets, and considerably less obvious once the budget's already been signed off....
Members-only Premium I've been asking CSMs to do the wrong job. So have you A veteran CS leader explains why the CSM role has been wrong for years, and the shifts needed to fix it....
Members-only Customer engagement What is gamification? How to use it to drive customer engagement Let's talk about what gamification actually looks like in practice, why it works, and how you can use it to drive engagement, learning, and long-term customer outcomes....
Members-only CS careers The Customer Success Hiring Playbook A practical playbook for hiring and keeping great CS talent, built from 40+ years of real hiring experience. Free for CSC Insiders....
Members-only Premium How to build an AI-first customer success organization Why CS is shifting from CSM efficiency to customer autonomy, and the four-step system that makes it work....
Members-only Customer support The $4.2 million reason customer support isn't a cost center NetApp's VP of Customer Support Delivery on why human support, not automation, is becoming the growth engine that protects lifetime value....
Members-only Customer support The real reason your product team keeps missing customer feedback Customer success and product leaders explain how to turn customer feedback into real product decisions, using a signal-vs-noise framework and real examples....
Members-only Premium The 4 CS metrics your board actually wants to see Stop drowning your board in dashboards. Here are the four CS metrics that connect daily work to real financial outcomes....
Members-only Premium Why great work isn't enough to get promoted Working hard isn't enough to get promoted. A 20-year CS veteran explains why visibility is a skill you have to learn and how to start....
Members-only AI and automation Why most AI projects in customer success fail (and how to avoid it) AI customer success tools are nice and shiny things. Here's the uncomfortable truth behind all of that: buying the tool is maybe 10% of the work. And it's the 10% everyone spends their budget on and their energy on....
Members-only Premium In-app user engagement worksheet A five-step worksheet for planning, launching, and pitching an in-app guidance program....
Members-only Premium The customer value playbook for the age of AI agents Why customer value and human connection still win, even as AI agents reshape the customer journey. A practical framework for CS teams....
Members-only Metrics and data Do customer success teams share KPIs with sales? More than a third of customer success teams share no KPI with sales. Here's what that costs them....
Members-only Premium How Cleo reduced its customer support contact rate while scaling to 1 million users How Cleo scaled support from 14 to 90 agents by cutting contact rate and gamifying agent performance with a points-per-hour system....
Members-only AI and automation How OpenAI's customer success team uses AI (strategies) I was the first customer success hire at OpenAI, and stepping into that role back in September 2023 gave me a front-row seat to something interesting....