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The psychology behind customer success
To speak in layman’s terms: you build a product, you market that product, you then sell that product, and the customer uses the product. In this most basic form, this is the lifecycle of a product and one that most businesses will follow (to a certain degree).
The State of Customer Success 2023
Want to know the latest developments in customer success? Perhaps the key responsibilities of a customer success team? Or maybe you’re just curious about how CSMs really feel about their roles. We’ve got the goods you need right here, right now.
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It may seem oxymoronic to see the terms ‘customer success’ and ‘books’ within the same sentence. After all, customer success is predominantly a business function that thrives in digital subscription products (SaaS).