To speak in layman’s terms: you build a product, you market that product, you then sell that product, and the customer uses the product. In this most basic form, this is the lifecycle of a product and one that most businesses will follow (to a certain degree).

Want to know the latest developments in customer success? Perhaps the key responsibilities of a customer success team? Or maybe you’re just curious about how CSMs really feel about their roles. We’ve got the goods you need right here, right now.

It may seem oxymoronic to see the terms ‘customer success’ and ‘books’ within the same sentence. After all, customer success is predominantly a business function that thrives in digital subscription products (SaaS).