Want to understand your customers better? With our Customer Success Metrics: Masters certification you can drive engagement and prevent churn.
By completing this master's course, you’ll have a thorough and solid understanding of which customer success metrics to use, when, and why. We’ll then show you how to collect and apply that data correctly.
👩🏼🏫 5 modules
✅ 40 exam questions
📙 6 templates
📝 5 coursework tasks
⏰ 3+ hours of content
🔖 Official certification
👨🏼💻 100% self-paced
Course overview
Like anything worth a dime, analyzing the ‘hows’ and ‘whys’ is of equal importance to the subject you’re measuring. The same applies to customer success – if you don’t understand your customers’ behaviors, you’re missing out on a vital source of intel.
Customer success is a proactive business strategy that helps companies grow and develop, underpinned by a core principle of helping customers realize value and fulfill their goals with your product. But if you can’t ascertain this, you run the risk of alienating and losing valued customers to churn.
Businesses can’t know what makes their customers tick without looking at the data set in front of them. This is why collecting and understanding customer data is the bread and butter of a CS expert. That said, collecting data and applying it correctly can be tricky if you don’t know how to.
Not only will you have the insights to pre-empt customer churn and drive product adoption, but you’ll also be able to present your findings to key internal stakeholders to promote the benefits of customer success.
By the end of this course, you'll be able to
- Understand CS and why metrics are so vital to improving it
- Learn what metrics are important in CS and how to implement them
- Feel confident to start implementing CS metrics in your day-to-day work
- Demonstrate the value of CS to your CEO with metrics-based KPIs
Don't worry, we do team rates, too
If you're looking to get a team of three or more CS professionals certified, then speak to Tom about team rates at t.madden@customersuccesscollective.com.
Course curriculum 👩🏼🏫
- Module 1: An introduction to customer success metrics
- Module 2: Getting ready for customer success
- Module 3: Onboarding customers
- Module 4: Customer success
- Module 5: Customer retention
What's included when I enroll?
- 78 expert video lessons
- 22 tried, tested, and vetted templates
- Coveted certification to show off to your colleagues
- Indispensable knowledge from customer success specialists
- Access to this CS training forever and ever
FAQs
Who’s this course for?
A: This course is for anyone ready to decipher the world of customer success metrics. This course will equip you with the confidence and know-how you need to measure your CS strategies.
Q: How does the course work?
A: The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Customer Success Metrics: Certified.
Q: How long will the course take to complete?
A: In total, the course content, activities, and exams will take approximately just over 3 hours to complete.
Q: What happens if I don’t pass the exams?
A: Don’t worry, if you happen to fail on your first attempt you'll have the opportunity to retake the exam. However, if you fail on your second attempt, it sadly means you won’t get the certificate. That being said, you won’t finish this course having wasted your time; you’ll take away tons of invaluable information and you’ll be given access to the course materials for life. So, if you stumbled on anything in particular in the exam, you can brush up on those bits to your heart’s content!
Q: How long will I have access to the course content?
A: For life! One, one-off payment gives you unlimited access to all the course’s content.
