Customer-led growth

Having a customer-centric outlook sounds like business jargon, but it couldn’t be simpler. Without customers, our businesses would cease to exist. There’s no going forward without our customers. Our customers should, therefore, be our first priority, before our product, before the sales we make....

Even in name, customer success is wholly unambiguous about its one mission: To make customers successful; and to achieve their desired outcomes with the product or service they’ve bought. This ethos should perforate every corner of an organization: From product, to marketing to sales....

What if instead of expensive sales blitzes to find new customers, you focused more energy on current successful customers? The path to sustainable growth has been right under your nose – through a strategy focused on retaining your current customers....