Companies simply cannot afford major investments without clear financial justification and expectations of strong returns. The days of gut decisions and “trust-me” pitches are over, particularly in the current economy.

What comes to mind when you think of value realization? What actually is value realization? How do we help the customer realize the value of the product or service we’re offering? At what point does the customer realize value?

Value encompasses the monetary, material, or assessed worth of an asset, good, or service, while also being intricately linked to an array of concepts like stakeholder value and market value. It’s one of those terms in business where there’s no way of escaping it.