In this article, I’ll share a practical and actionable renewal management strategy that enables you to identify and escalate accounts at risk of churn.

I’ll discuss how we can make a renewal management framework that allows us to scale across these segments and use cases, and finally, the importance of accuracy and forecasting and how you can make sure you’re doing it appropriately.

My name's Kaitlyn Bate and in this article, I am going to be talking about a guide to B2B customer renewals.