A collection of 4 posts
The ultimate guide to high-touch and low-touch customer engagement models
As a CSM, figuring out the best way to interact with customers can be a challenge. You don’t want to bombard them with emails or product updates, nor do you want to leave them in the lurch. This is where high-touch and low-touch engagement models come into play....
An expert's guide to customer segmentation [Q&A with Unbounce]
Customer segmentation is a fundamental tool in a customer success professional’s artillery; the process can provide invaluable consumer insights, streamline mass customization, help teams hone in on niche marketing opportunities and improve brand loyalty and customer engagement....