Customer segmentation

When we looked at the results of Tools of Choice 2022 report, we discovered that a whopping 88% of CS practitioners use a tool to segment their different types of customers....

As a CSM, figuring out the best way to interact with customers can be a challenge. You don’t want to bombard them with emails or product updates, nor do you want to leave them in the lurch. This is where high-touch and low-touch engagement models come into play....

Customer segmentation is a strategy used by businesses that sort and categorize their existing customers by certain characteristics. This strategy has a multitude of benefits, which we’ll be going over in this comprehensive guide....

Customer segmentation is a fundamental tool in a customer success professional’s artillery; the process can provide invaluable consumer insights, streamline mass customization, help teams hone in on niche marketing opportunities and improve brand loyalty and customer engagement....