Churn rate

The central tenet of any churn prevention strategy is to make your product indispensable to your customers. While a degree of churn is inevitable, there’s so much you can do to minimize its blows to your revenue. And it starts during customer onboarding....

We know how hard Customer Success Managers (CSMs), like you, work. We know it can often feel like an uphill battle to retain your customers, but it shouldn’t be like that. To help make your life easier, we’ve compiled the ultimate churn-busting resource: The State of Customer Churn....

In this article, I'm going to explore the importance of onboarding and its benefits, and why it’s important we spend time making sure that we've got a great onboarding process....

In today's highly competitive business landscape, understanding and managing customer churn is crucial to a company's long-term success. But calculating churn isn’t a case of highlighting what’s wrong with a company. It’s not all doom and gloom – far from it....

When it comes to customer success, one of the most important metrics to track is customer retention. You want to keep your customer base intact to prevent revenue loss. After all, figuring out how to keep your customers aboard ship is the linchpin of software-as-a-service (SaaS)....

The work of a Customer Success Manager (CSM) is not always filled with unicorns and rainbows. CSMs often find themselves in tough situations, where it seems all is lost and the customer is not going to renew their subscription....

Getting an email from the customer saying that they’re not going to renew their subscription is always a bad experience for a Customer Success Manager (CSM). Unfortunately, in many cases, the decision has already been made, and there isn’t much CSMs can do....

When a customer stops subscribing to a product, or a service, it’s referred to as customer churn. While this is primarily used in the world of SaaS, the principles behind churn detection, calculation and strategy can be applied to product subscriptions too....

Customer retention is vital for business growth, and while it’s inevitable that some customers will call it a day, keeping your churn rate low should be top of your agenda....

When it comes to the world of business churn’s one of those spine-shuddering words. No-one wants it but most of us get it - even if only 1% (if you’re very lucky!). Every hundredth counts though and for some, that 1% can amount to millions....

For whatever reason, customers can be lost to churn. It’s a situation all businesses will find themselves in. The trick? Have a strong customer success strategy in place....

Customer attrition needn’t haunt you when you go to bed in the evening. There are no end of ways to keep rates low and keep your customer base intact....

No business can retain every one of their customers. Nonetheless, this doesn’t mean you can’t put measures in place to reduce churn, in a bid to keep your all-important customer base intact....

It doesn’t matter if you’re a B2B consultancy with a handful of major clients or a FMCG brand with millions- if you can’t get people coming back for more then you won’t be around for long. This in depth guide shows you how to do just that....

What should you do when a customer cancels? Accept it, or try to win-them back? This guide has 10 tactics for getting your subscriber back....