Churn rate

When it comes to customer success, one of the most important metrics to track is customer retention. You want to keep your customer base intact to prevent revenue loss. After all, figuring out how to keep your customers aboard ship is the linchpin of software-as-a-service (SaaS)....

The work of a Customer Success Manager (CSM) is not always filled with unicorns and rainbows. CSMs often find themselves in tough situations, where it seems all is lost and the customer is not going to renew their subscription....

Getting an email from the customer saying that they’re not going to renew their subscription is always a bad experience for a Customer Success Manager (CSM). Unfortunately, in many cases, the decision has already been made, and there isn’t much CSMs can do....

When a customer stops subscribing to a product, or a service, it’s referred to as customer churn. While this is primarily used in the world of SaaS, the principles behind churn detection, calculation and strategy can be applied to product subscriptions too....

Customer retention is vital for business growth, and while it’s inevitable that some customers will call it a day, keeping your churn rate low should be top of your agenda....

When it comes to the world of business churn’s one of those spine-shuddering words. No-one wants it but most of us get it - even if only 1% (if you’re very lucky!). Every hundredth counts though and for some, that 1% can amount to millions....

For whatever reason, customers can be lost to churn. It’s a situation all businesses will find themselves in. The trick? Have a strong customer success strategy in place....

Customer attrition needn’t haunt you when you go to bed in the evening. There are no end of ways to keep rates low and keep your customer base intact....

No business can retain every one of their customers. Nonetheless, this doesn’t mean you can’t put measures in place to reduce churn, in a bid to keep your all-important customer base intact....

It doesn’t matter if you’re a B2B consultancy with a handful of major clients or a FMCG brand with millions- if you can’t get people coming back for more then you won’t be around for long. This in depth guide shows you how to do just that....

What should you do when a customer cancels? Accept it, or try to win-them back? This guide has 10 tactics for getting your subscriber back....

Customer retention is essential in the world of SaaS. While it’s inevitable some customers will call it a day and unsubscribe, you still want to keep your churn rate super low. It’s a matter of saving revenue. If your churn is high, then it’s bad news....

In SaaS, your success depends on a solid rate of new subscribers (customer acquisition) and healthy rates of subscriptions (the customer retention bit). Here's how to maximize your strategy....