What is a product feedback loop template?

A product feedback loop template is your go-to framework for capturing, organizing, and acting on customer feedback – without letting anything slip through the cracks.

It helps you build a continuous loop between your product team and your users so you can turn insights into impactful improvements. Think of it as your behind-the-scenes system for listening, learning, and leveling up.

What’s inside the template?

This template breaks the feedback process down into five easy-to-follow steps:

  1. Feedback collection – Gather insights from key sources like support tickets, NPS surveys, EBRs, emails, and in-app messages.
  2. Categorization – Organize feedback by product area, type (e.g., bug, request), impact, and frequency.
  3. Prioritization framework – Score feedback using a model like RICE or MoSCoW to guide decision-making.
  4. Feedback tracker – Keep tabs on the status, ownership, and estimated timelines of each item.
  5. Closing the loop – Make sure customers hear back on what happened with their feedback (yes, even when it’s a no).

There’s even a bonus section for monthly summaries to help align internal teams on trends, risks, and wins.

How to use the template

Using the Product Feedback Loop Template is as easy as filling in the blanks:

  1. Start collecting feedback across all your customer touchpoints.
  2. Categorize and tag it to surface themes and trends.
  3. Use a prioritization framework to determine what to tackle first.
  4. Track progress with ownership, status updates, and timelines.
  5. Close the loop by communicating back to customers about decisions made.

Pro tip: Set a recurring cadence (weekly or monthly) to review feedback and update stakeholders. You’ll be surprised how much trust and love that builds with your customers.

Download your product feedback loop template

Product feedback loop template

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