Lawrence is a Copywriter at Product Marketing Alliance who loves crafting content to keep readers informed, entertained, and enthralled.
What is in-app messaging, and when is it used?
When executed properly, in-app messaging can significantly improve the user’s experience; messaging that’s contextual and personalized. This not only improves your chances of converting a lead into a customer, but it can also increase your customer retention rate....
An expert's guide to customer segmentation [Q&A with Unbounce]
Customer segmentation is a fundamental tool in a customer success professional’s artillery; the process can provide invaluable consumer insights, streamline mass customization, help teams hone in on niche marketing opportunities and improve brand loyalty and customer engagement....