Lawrence Chapman

Lawrence is a Copywriter at Product Marketing Alliance who loves crafting content to keep readers informed, entertained, and enthralled.

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What are customer needs? 5 steps to meet them

There are three certainties in life: Death, taxes, and product marketers being reminded to address their customer needs. Sure, you can be easily forgiven if you’re sick of hearing this time and time again....

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Messaging

What is in-app messaging, and when is it used?

When executed properly, in-app messaging can significantly improve the user’s experience; messaging that’s contextual and personalized. This not only improves your chances of converting a lead into a customer, but it can also increase your customer retention rate....

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Customer segmentation

An expert's guide to customer segmentation [Q&A with Unbounce]

Customer segmentation is a fundamental tool in a customer success professional’s artillery; the process can provide invaluable consumer insights, streamline mass customization, help teams hone in on niche marketing opportunities and improve brand loyalty and customer engagement....

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Pricing

How to raise the price of your product

Oftentimes, companies discount the price of their products to drive sales; in fact, research conducted in recent years has confirmed discounting is the top pricing strategy for retailers across all sectors....

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Customer retention

What does it mean to have a high customer retention rate?

When a company has a high customer retention rate, buyers return to purchase products or services on more than one occasion. When retention rates are high, this bodes against customer churn....