Members-only Product adoption Three critical components to consider for your next case study Today, I would like to talk about how marketers can get the data they need to gather social proof and understand how customers see the world. Enter: case studies. Let’s talk about what they are, and how you can utilize them to help your product marketing....
Members-only Customer Success Festival Our mission is to forge the future of customer success by providing an unrivalled practitioner-led forum for content and discussion....
Members-only Premium Who should own the revenue for existing customers? In this article, I'm going to be talking about should CSMs own the revenue? I'm going to be sharing why and why not. This is a hotly debated topic so I'll be sharing points of view from both sides....
Members-only What are customer and market research? Customer and market research are fundamental in helping customer success teams gain an invaluable understanding of the customers they serve, their needs and challenges, while also gaining essential feedback to improve the product or service experience....
Members-only Articles What are Customer Advisory Boards (CABs)? Feedback should be a vital component in your product marketing strategy and Customer Advisory Boards (CABs) are a great way to garner this insight....
Members-only Customer marketing Customer marketing questions answered by the experts In anticipation of our first Customer Marketing Summit, we're asking our speakers some key customer marketing questions so you can swot up....
Members-only Customer journeys Customer journey mapping: Making sales buyer-centric Your job is to empower sales reps to engage with customers. Customer journey mapping allows you to see those touchpoints in a more meaningful context....
Members-only Customer experience Doing right by your customers & prospects without sacrificing the bottom line Let your customer success strategy be driven by customer need and new business strategy be driven by market conditions, says Hireology’s Debra Senra....
Members-only Articles The what, why and how of customer + market feedback Customer and market feedback is an essential part of product marketing. Understand what it is, its importance, plus how to collect data and plan future strategies....
Members-only Onboarding The fundamentals of customer onboarding The customer onboarding process is the post-conversion phase whereby companies divert their attention to ensuring they help their customers get the most value from their product....
Members-only Churn 10 ways to prevent high customer attrition rates Customer attrition needn’t haunt you when you go to bed in the evening. There are no end of ways to keep rates low and keep your customer base intact....
Members-only Live onboarding sessions Nothing beats real-time conversation for connecting with new customers during onboarding. Sure, self-serve documentation and training materials play an important role in onboarding, but live sessions? Now they're a real game-changer....
Members-only Customer feedback How to use deep listening for customer success I think we can all agree that poor customer service is a universal experience, but how do we learn from this, to ensure our customers don’t fall victim to the same failures? By practicing deep listening....
Members-only Articles Knowing your customer and building the success plan My name's Melissa Logothesis and in this article, I'll be discussing knowing your customer and preparing customer success plans. I have over 15 years of customer success experience, I have managed accounts as well as built out customer success teams from the ground up....
Members-only Customer journeys The customer journey: From onboarding to alignment [Q&A with Simpo] Max Smith-Gee, Head of Customer Success at Simpo took the time to answer some burning questions on everything from onboarding to aligning the sales process to customer journeys....