Members-only Reports State of Customer Success Report 2024 Gain the edge you need to excel in customer success in 2024. The fourth edition of our State of Customer Success Report unpacks just how customer success is interpreted and carried out by companies across the globe....
Members-only CS strategy The rise of customer success 2.0: Driving innovation and growth As someone who has been in the technology industry for over 30 years, I've witnessed several transformations that have reshaped how businesses leverage technology. But the shift we're seeing now with the rise of customer success may be one of the most profound....
Members-only Articles Customer vs. community engagement: Know the difference Not all forms of engagement are created equal. Understanding the distinctions between customer engagement and community engagement is crucial....
Members-only Podcasts CS Ops: The innovative frontier of customer success with Roger Mendez, Cisco In this episode, we're joined by Roger Mendez, Global Leader of Strategic Programs, Customer Success & Acceleration at Cisco, about the critical role of customer success operations, AKA "CS Ops."...
Members-only Churn How to identify and reduce customer churn No business can retain every one of their customers. Nonetheless, this doesn’t mean you can’t put measures in place to reduce churn, in a bid to keep your all-important customer base intact....
Members-only CS strategy Do QBRs have a place in customer success? Quarterly business reviews, or QBRs, have long been a staple in the post-sales playbook. However, the role and format of these meetings are evolving. Many customer success leaders look to drive more strategic value and alignment with their clients....
Members-only CS strategy The next stage in the evolution of customer success [VIDEO] Learn more Enjoyed this video? Why not check out some related reading 👇 What’s the next stage in the evolution of customer success?...
Members-only Exclusive content [free preview] Defining your purpose within your customer success role Finding and defining your purpose in a professional role can be challenging and rewarding. Kelly Paterson, Director of Account Management at Workable, shares the strategies and outcomes of a four-week program designed to help her team discover and embrace their purpose....
Members-only Articles What is cross-selling? Cross-selling is a strategy that encourages customers to purchase additional, related products or services alongside their initial purchase....
Members-only Leadership Leadership and strategy in customer success eBook Looking to excel as a leader in customer success but not quite sure how to go about it? This eBook is your trusted guide to mastering essential leadership behaviours and creating a thriving, customer-centric team culture....
Members-only Customer feedback Understanding the customer feedback loop – and why we need to close it Most companies would agree that customer feedback is the most effective way to understand your product and the people who are using it day-to-day. However, what they fail to realize is that collecting that feedback is just the beginning....
Members-only Management How to onboard new Customer Success Managers As a customer success leader, I can't emphasize enough the importance of having a solid onboarding process for new Customer Success Managers (CSMs). Just like we strive to deliver an amazing experience for our customers, setting up our employees for success from day one should be a top priority....
Members-only Product adoption How to align customer success with go-to-market to increase adoption Do you ever wonder how the intricate elements of customer success impact your go-to-market (GTM) strategy? Understanding this relationship is crucial for businesses aiming to enhance customer engagement and drive growth....
Members-only CS strategy How to gamify customer success As a customer success professional, you know firsthand the constant challenge of keeping customers engaged and motivated throughout their journey with your product or service. Gamification presents a powerful solution to this problem....
Members-only Onboarding The power of "how-to" guides for driving product adoption Look, there’s a lot of noise online – and offline. So much so that it’s hard to concentrate on the experience right in front of you. Not everyone has the opportunity to spend ages figuring out how to use a new product off their own back, sometimes they need a helping hand....