Customer advocacy

Imagine a world where your most ardent advocates become your most powerful customer success force, effortlessly driving exponential retention and expansion through the sheer power of their enthusiasm....

Feast your eyes on a brand-new customer advocacy framework that empowers customers, shifts from one-sided to mutually beneficial partnerships, and leverages customer-led referrals to drive business growth....

You know it, I know it – customer success goes way beyond mere service delivery. It's about cultivating deep, meaningful relationships that transcend traditional business transactions....

Any customer success professional will tell you that a large part of their role entails making their customers happy. Although professionals in sales, support, and management will say the same, customer success is focused on helping your clients reach their goals....

One of the key success factors for customer retention is having a strong champion on the client’s side. Champions are responsible for driving the adoption of your product, getting buy-in from the team, helping employees to get on board with it, and more....

While there’s no doubting the role of customer acquisition in business, it isn’t necessarily an area you should prioritize the most....

The topic of this article is all about creating an effective voice of the customer program. I’m going to show you some effective strategies for implementing an effective VOC program in a few succinct steps, focusing specifically on...