Members-only Customer advocacy How to turn happy customers into loyal brand advocates Any customer success professional will tell you that a large part of their role entails making their customers happy. Although professionals in sales, support, and management will say the same, customer success is focused on helping your clients reach their goals....
Members-only Customer advocacy How to identify and grow your champions in a client’s organization One of the key success factors for customer retention is having a strong champion on the client’s side. Champions are responsible for driving the adoption of your product, getting buy-in from the team, helping employees to get on board with it, and more....
Members-only Customer advocacy How can customer advocacy boost your business' success? While there’s no doubting the role of customer acquisition in business, it isn’t necessarily an area you should prioritize the most....
Members-only Membership content How to create an effective voice of the customer (VOC) program The topic of this article is all about creating an effective voice of the customer program. I’m going to show you some effective strategies for implementing an effective VOC program in a few succinct steps, focusing specifically on...
