Eve Chatfield

Eve is a Copywriter at our sister community, Customer Marketing Alliance. She has been writing for as long as she can remember and enjoys creating content that helps others with their career goals.

Members-only

How can customer advocacy boost your business' success?

While there’s no doubting the role of customer acquisition in business, it isn’t necessarily an area you should prioritize the most....

Members-only

Customer segmentation

The ultimate guide to customer segmentation

Customer segmentation is a strategy used by businesses that sort and categorize their existing customers by certain characteristics. This strategy has a multitude of benefits, which we’ll be going over in this comprehensive guide....