Eve Chatfield

Eve is a Copywriter at our sister community, Customer Marketing Alliance. She has been writing for as long as she can remember and enjoys creating content that helps others with their career goals.

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Examine the difference between strategic and tactical marketing

In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. This article aims to examine and highlight the key differences....

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Customer advocacy

How can customer advocacy boost your business' success?

While there’s no doubting the role of customer acquisition in business, it isn’t necessarily an area you should prioritize the most....

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Customer segmentation

The ultimate guide to customer segmentation

Customer segmentation is a strategy used by businesses that sort and categorize their existing customers by certain characteristics. This strategy has a multitude of benefits, which we’ll be going over in this comprehensive guide....