Members-only Customer journeys Customer journey mapping: Making sales buyer-centric Your job is to empower sales reps to engage with customers. Customer journey mapping allows you to see those touchpoints in a more meaningful context....
Members-only Customer experience Doing right by your customers & prospects without sacrificing the bottom line Let your customer success strategy be driven by customer need and new business strategy be driven by market conditions, says Hireology’s Debra Senra....
Members-only Customer feedback The what, why and how of customer + market feedback Customer and market feedback is an essential part of product marketing. Understand what it is, its importance, plus how to collect data and plan future strategies....
Members-only Onboarding The fundamentals of customer onboarding The customer onboarding process is the post-conversion phase whereby companies divert their attention to ensuring they help their customers get the most value from their product....
Members-only Churn 10 ways to prevent high customer attrition rates Customer attrition needn’t haunt you when you go to bed in the evening. There are no end of ways to keep rates low and keep your customer base intact....
Members-only Live onboarding sessions Nothing beats real-time conversation for connecting with new customers during onboarding. Sure, self-serve documentation and training materials play an important role in onboarding, but live sessions? Now they're a real game-changer....
Members-only Customer feedback How to use deep listening for customer success I think we can all agree that poor customer service is a universal experience, but how do we learn from this, to ensure our customers don’t fall victim to the same failures? By practicing deep listening....
Members-only CS strategy Knowing your customer and building the success plan My name's Melissa Logothesis and in this article, I'll be discussing knowing your customer and preparing customer success plans. I have over 15 years of customer success experience, I have managed accounts as well as built out customer success teams from the ground up....
Members-only Customer journeys The customer journey: From onboarding to alignment [Q&A with Simpo] Max Smith-Gee, Head of Customer Success at Simpo took the time to answer some burning questions on everything from onboarding to aligning the sales process to customer journeys....
Members-only Customer retention 5 ways to build a strong relationship with your customers There are several strategies for retaining customers (many of which we’ve written about) that can help transform your bottom line, but today we’re going to focus solely on the importance of building lasting relationships with your customers....
Members-only Customer feedback Using customer feedback and win-loss interviews to improve your product Customer feedback and win-loss interviews are among the most effective ways to gain a firm understanding of how your product has been received, and how you can make changes, where needed....
Members-only Customer retention How to retain more customers It doesn’t matter if you’re a B2B consultancy with a handful of major clients or a FMCG brand with millions- if you can’t get people coming back for more then you won’t be around for long. This in depth guide shows you how to do just that....
Members-only CS strategy An inside look at McAfee's customer success strategy In this Q&A, Swati Chopra from McAfee discusses the pillars of customer success strategy. Plus, her key steps for overcoming retention issues....
Members-only Customer journeys Keeping client engagement human in the digital age [Q&A with Direct Commerce] In this Q&A, Christopher Simpson of Direct Commerce discusses client engagement in the digital era. Plus, his views on customer success in 2021....
Members-only Customer success toolbox: What do you need? [Q&A with Pluralsight] Isabel Ruiz of Pluralsight joins us for a pre-festival Q&A about your customer success toolbox and what you need to keep your users happy....