Members-only Videos Customer Success Managers vs. Account Managers [Video] CSMs vs Account Managers: Not just a rebrand. Customer Success Managers aren't just Account Managers in SaaS clothing. These roles are distinct, each with unique responsibilities and impacts on business growth....
Members-only Premium Change management in customer success Customer success is continuously evolving, and our roles are changing all the time. In this article, discover the fundamentals of change management and how you can enable change in your company....
Members-only Customer feedback How to turn “boring” customer surveys into your feedback secret weapon Like all data collection about people, surveys are a tool that can be misused – and boy, do we know the eye-rolls they can induce! When done right, surveys can be your secret weapon. This article will divulge seven proven strategies to make your surveys truly worthwhile....
Members-only CS operations How to break into a customer success operations job It’s not easy starting out in a new role, especially if that role is already a subsect of a relatively new field like customer success, like CS Ops. For those looking to transition into this field, understanding the unique challenges and opportunities it presents is critical....
Members-only Premium What it takes to build a world-class customer success team Building a world-class customer success team is crucial for driving measurable customer results and fostering long-term business growth. In this article, discover strategies and practical steps for creating and nurturing a high-performance customer success team....
Members-only Community Why communities are non-negotiable for digital customer success Communities enable customers to interact, share knowledge, and find solutions without needing one-to-one interactions with CSMs....
Members-only Videos Aligning sales and customer success with Natalie Fraser [Video] At the Customer Success Festival London, we spoke to Natalie Fraser, Director of Customer Success at Litera, about getting sales and customer success aligned on customer value....
Members-only Leadership Why great leaders should fuel culture to foster inclusivity and inspire action Too often, culture is seen as fluffy or secondary to tangible business goals. But the reality is, culture should never be an add-on – it must be an integral part of how we lead our teams....
Members-only CS strategy How to shift from tactical to strategic customer success Customer Success Managers can get overloaded with clients, meaning it's very easy to get bogged down in tactical matters. It’s important to take a step back and align your company efforts with your customers' needs....
Members-only Premium The formula for acquisition and retention success Resa Gooding from Hubspot takes us through customer retention strategies to help you achieve both acquisition and retention success....
Members-only Reports State of Customer Success Report 2024 Gain the edge you need to excel in customer success in 2024. The fourth edition of our State of Customer Success Report unpacks just how customer success is interpreted and carried out by companies across the globe....
Members-only CS strategy The rise of customer success 2.0: Driving innovation and growth As someone who has been in the technology industry for over 30 years, I've witnessed several transformations that have reshaped how businesses leverage technology. But the shift we're seeing now with the rise of customer success may be one of the most profound....
Members-only Community Customer vs. community engagement: Know the difference Not all forms of engagement are created equal. Understanding the distinctions between customer engagement and community engagement is crucial....
Members-only CS operations CS Ops: The innovative frontier of customer success with Roger Mendez, Cisco In this episode, we're joined by Roger Mendez, Global Leader of Strategic Programs, Customer Success & Acceleration at Cisco, about the critical role of customer success operations, AKA "CS Ops."...
Members-only Churn How to identify and reduce customer churn No business can retain every one of their customers. Nonetheless, this doesn’t mean you can’t put measures in place to reduce churn, in a bid to keep your all-important customer base intact....