Your State of Customer Success 2025 Report

CSMs find themselves caught in the crossfire of internal and external challenges, circumventing obstacles that too often mirror their clients’ struggles – preventing them from doing their roles. But what are the most common internal and external challenges or barriers to customer success in 2025?

Discover what separates great Customer Success Managers from the rest. Learn the real skills, salary insights, and career tips to excel as a CSM.

To speak in layman’s terms: you build a product, you market that product, you then sell that product, and the customer uses the product. In this most basic form, this is the lifecycle of a product and one that most businesses will follow (to a certain degree).