VoC platform ROI calculator

What is a VoC platform ROI calculator?

A VoC (Voice of the Customer) platform ROI calculator is a practical tool designed to help you quantify the financial impact of your Voice of the Customer program.

At its core, the calculator shows how improving the percentage of positive customers — even by a small margin — can increase renewals, reduce churn, and drive expansion revenue. This uplift represents the true return on your VoC investment, making it easier to justify spend, prioritize initiatives, and secure executive buy-in

What’s inside the template?

The VoC Platform ROI Calculator pack includes:

• A revenue-focused ROI model: Connects improvements in customer sentiment to retention and expansion outcomes.
• Inputs for customer health and sentiment: Model how shifts in positive, neutral, and negative customer groups affect revenue.
• Clear ROI logic: Demonstrates how incremental improvements in customer experience translate into bottom-line impact.
• A step-by-step usage guide: A dedicated “how-to” walkthrough explaining exactly how to complete the calculator and interpret the results.

Together, these components help turn VoC from a qualitative initiative into a measurable, revenue-driving program.

How to use the template

1. Review the how-to guide
   Start with the step-by-step walkthrough included in the pack to understand the logic behind the calculatorVOC platform ROI calculator.xls….
2. Input your current customer data
   Enter figures related to customer volume, sentiment distribution, renewal rates, and average revenue.
3. Model improvements in customer sentiment
   Adjust the percentage of positive customers to reflect realistic gains from your VoC initiatives.
4. Review the revenue impact
   The calculator shows how these changes affect renewals, expansion, and overall revenue—revealing your VoC ROI.
5. Use results to guide decisions
   Share outputs with leadership to support budget requests, platform selection, or strategic CX investments.

By following this process, you can clearly demonstrate how Voice of the Customer programs move beyond feedback collection and become a powerful driver of revenue growth.

Download your VoC platform ROI calculator

VOC platform ROI calculator.xlsx

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