Customer feedback

Consider customer feedback as a battery that powers companies. It has both positive and negative sides. Where positive feedback indicates customer satisfaction, negative feedback signals can highlight areas for improvement. But just like a battery, we need both sides for the feedback to work....

Feedback can help you identify and understand gaps across your business, and influence the change necessary to improve these products, services, or operations....

My name's Daniel Shimoni, and this article is a step-by-step guide for leveraging customer feedback in order to create great products. Obviously, this is a pretty loaded subject, but don’t worry! I’m going to break it down into a few easy-to-digest talking points....

Today, I would like to talk about how marketers can get the data they need to gather social proof and understand how customers see the world. Enter: case studies. Let’s talk about what they are, and how you can utilize them to help your product marketing....

Feedback should be a vital component in your product marketing strategy and Customer Advisory Boards (CABs) are a great way to garner this insight....

Customer Advisory Boards allow customers to give candid feedback on their experience with your company, and we spoke with Bree Bunzel, Head of Global Customer Marketing at Dropbox, who answered questions around building Customer Advisory Boards and customer feedback loops....

Customer and market feedback is an essential part of product marketing. Understand what it is, its importance, plus how to collect data and plan future strategies....

I think we can all agree that poor customer service is a universal experience, but how do we learn from this, to ensure our customers don’t fall victim to the same failures? By practicing deep listening....

Customer feedback and win-loss interviews are among the most effective ways to gain a firm understanding of how your product has been received, and how you can make changes, where needed....