Requesting a review email templates

What is the email template?

Requesting a review email template is a ready-made communication framework designed to help you confidently ask your customers to share their experiences, without the awkwardness.

Whether you're thanking a customer for their feedback, following up on a positive survey response, or encouraging repeat users to advocate for your brand, this template set helps you ask the right questions at the right time.

What’s inside the template?

Inside, you’ll find:

• Three actionable tips on how to naturally introduce review requests into customer conversations.
• Four customizable email templates for different scenarios.
• Conversational prompts to help spark meaningful dialogue with customers before making a direct ask.

Each email is short, human, and easy to personalize—so you can send with confidence and keep the tone warm and genuine.

How to use the template

Using this resource is straightforward:

1. Start with a conversation
   Use the suggested questions to open a dialogue and learn about your customer’s experience. Don’t rush the ask—lead with curiosity and care.
2. Match the moment
   Choose the email template that fits the situation—whether it’s individual follow-up, a mass outreach, or a light nudge to repeat users.
3. Personalize the message
   Plug in your customer’s name, your business details, and any relevant feedback they’ve already shared. Use the placeholders to make each message feel unique.
4. Send with sincerity
   Keep your tone warm and human. A good review is great—but building trust and loyalty is even better.

Download your requesting a review email template

Requesting a review email templates

Requesting a review email templates PMMs can already attest to the power of customer reviews, but how do you get over the awkwardness of asking for them? This doc will go over a few tips on choosing the right people to contact, and will then provide a few simple email templates for you to copy…

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