Everyone’s talking about AI. Fewer teams are seeing real impact.

Join us for a candid, operator-to-operator conversation with Rob Edmondson, CCO at Ironclad, and Seth Halpern, co-CEO at Embrace.ai, on how modern B2B support organizations are using AI to scale quality, control costs, and unlock customer insights that drive retention and growth.

This is not a vision deck or a future-state pitch. It’s a practical look at what Ironclad is doing today, how they measure success, and how they are planning what comes next.

You’ll hear how a CCO thinks about adoption, trust, ROI, and sequencing initiatives so AI supports your team instead of overwhelming it.

What you’ll learn

In this live session, we’ll cover:

  • A clear, practical roadmap for adopting AI in B2B support
  • How to balance human expertise with automation without sacrificing experience
  • Change management strategies for bringing customers and internal teams along
  • How Ironclad measures qualitative and quantitative ROI, and what actually matters
  • Common traps teams fall into when chasing AI outcomes and how to avoid them

You’ll walk away with ideas you can apply immediately, whether you are just getting started or already experimenting with AI in support.

Speakers

Rob Edmondson
Chief Customer Officer, Ironclad

As Chief Customer Officer at Ironclad, Rob leads the Customer Outcomes organization, driving value across the customer lifecycle. He brings 25+ years of enterprise software experience, with leadership roles across pre-sales, customer success, and services at companies including Oracle, Zendesk, and Cresta.

Seth Halpern
Co-CEO, Embrace.ai

Seth is a co-founder of Embrace.ai, a leading agentic B2B Support and CX platform. He has spent his career in enterprise technology at companies such as Workday, WP Engine, and SAP, helping organizations scale complex customer operations with modern technology.

Why attend live?

  • Learn directly from a CCO operating at scale in B2B support
  • Ask your questions during the live Q&A
  • Get practical guidance you will not find in generic AI playbooks

Can’t make it live? Register anyway and get the full on-demand recording.