New feature outreach and training

What is a new feature outreach and training template?

Launching a new feature is only half the job; customers need to understand its value and know how to use it effectively.

A new feature outreach and training template is a set of ready-to-use email frameworks designed to help you introduce product updates to customers and guide them through adoption.

This template ensures your outreach is clear, structured, and aligned with customer needs. It covers everything from initial announcement to training follow-ups, helping you drive faster adoption and collect valuable feedback.

What’s inside the template?

The resource includes three customizable email templates that take you through the full rollout process:

• The outreach email – Announces the new feature, highlights its benefits, and provides resources or setup steps.
• The pre-training email – Shares test files, common use cases, and prepares customers for upcoming training.
• The Training Follow-Up Email – Reinforces learning with recordings, resources, and actionable next step.

Each email is structured with placeholders for personalization, links to resources, and space to outline feature benefits or action items.

How to use the template

1. Announce the feature – Use the outreach email to share the update with admins, champions, and key stakeholders. Include benefits and initial setup guidance.
2. Prepare for training – Send the pre-training email with supporting files, links, and suggested use cases to help customers engage during sessions.
3. Follow up after training – Reinforce learning with recordings, supporting materials, and a clear list of action items.
4. Encourage feedback – Invite customers to share use cases and insights to refine your feature adoption strategy.

By using this template, you’ll provide customers with a smooth rollout experience, reduce adoption friction, and maximize the impact of new feature launches.

Download your new feature outreach and training template

New feature outreach and training

New feature outreach and training Introducing prospects and customers to your new product feature is a must. And of course, customer feedback is a pivotal part of the product development cycle. So, you need to have an outreach and training plan ready in order to highlight to customers how exac…

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