Want to transform your support strategy with AI without losing the human touch?

You’re in the right place. This eBook is your practical guide to unlocking the power of generative AI to deliver faster, smarter, and more personalized customer support.

Generative AI is already reshaping how leading companies serve their customers. But how do you adopt it in a way that enhances agent performance, drives real business impact, and keeps the customer at the center?

This short, value-packed ebook reveals how Crestron Electronics, a global automation leader, is doing just that, and how you can apply their learnings to your own support strategy.

What’s inside? 👀

Here’s a quick peek at what you’ll learn…

Chapter 1: How Crestron uses AI across 3,000+ products

See how a massive SKU catalog is managed with AI, powering real-time knowledge retrieval, multilingual chat, and seamless agent assist tools.

Chapter 2: AI and the empowered support agent

Learn why AI isn’t replacing humans – it’s making them faster, smarter, and more focused on high-value work. Plus, how Crestron trains its team to thrive with AI.

Chapter 3: Predictive and proactive support in action

Discover how Crestron is using AI to fix problems before they reach the inbox and why ethical AI design and clean data are key to getting it right.

Chapter 4: The future of AI in customer support

From autonomous agents and emotional intelligence to hyper-personalization and seamless integration, see what’s coming next and how to prepare.

Why you need this eBook

  1. Get real-world insights from a leading global tech company using AI at scale
  2. Learn how to build a support strategy that’s both data-driven and human-centric
  3. Understand the key ethical considerations, from consent to bias prevention
  4. Explore what true proactive support looks like (and how to get there)
  5. Feel confident about where AI is headed and how to get ahead of it