Learn how to anticipate at-risk customers before it’s too late, and reduce your churn rate by taking this program created by experts. Unearth the skills you need to dramatically influence your customers’ lifetime value.
Customer churn doesn’t have to be the boogeyman of SaaS. Let’s demystify it and get to the root of churn management. Gaining new customers is awesome, losing them at renewals or via an unsubscribe button? Not so much. There are a plethora of reasons why your customers decide to part ways with you – and even more tell-tale signs in the build up to this decision. You can get ahead of the curve with predictive analytics to protect your customers’ experience and your business’s revenue.
By the end of this certification, you'll be able to...
-
Strip churn back to basics
Understand the importance of early churn detection and its impact on business outcomes.
-
Develop churn prevention plans
Build and implement retention plans and reward programs which demonstrate value and address customer needs and keep customers engaged.
-
Leverage data to forecast churn
Use predictive modeling to forecast potential churn and proactively address client issues face on.
Meet your instructors...
Ashish Mehta, Customer Success Manager at Cornerstone
Ashish is a future-of-work-driven professional with 15+ years of experience in client management, retention and growth across academia, private, not-for-profit and government sectors. As a lifelong learner, curious about the emerging trends in learning and workforce development, he has worked in the education, skills, content and people management space with start-up, scale-up and mature organizations and held various roles spanning across strategy, client engagement, project management and learning design.
David Collard, Manager of Customer Success at LinkedIn
Driven by the transformative power of change, David thrives on creating opportunities through innovation. With 10+ years in recruitment and talent acquisition across Europe and APAC, David leads LinkedIn Sales Solutions' EMEA team, managing global accounts with a passion for driving adoption and strategic growth.
Carine Gursky, Head of Global Customer Success Management at Stripe
Carine is a transformational sales and customer success leader with 20+ years of experience building high-performing teams that drive measurable impact. She excels at creating strategic business processes that unlock growth and efficiency, scaling teams through repeatable playbooks and consistent execution.
What's included?
Content: Gain access to a robust curriculum covering the breadth of customer churn management. You’ll learn the secrets to analyzing the causes of churn, preventative methods, and how to enhance your customer experiences with data.
Exams: Marked exams at the end of every module to test your knowledge and get you Customer Churn Certified.
Footage: Hours of case studies and expert insights, crammed with expert insights from organizations like LinkedIn, Microsoft and Google.
Templates: Practical templates and frameworks ready for use straight away. Take them with you and utilize them in your role with ease.
Tasks: A variety of coursework tasks to consolidate your learning and practice your new churn knowledge.
Access: Lifetime access to all the content, expert insights, templates, and more. Return to certification content whenever you need to – we’ll be here.
Join the waitlist...
What is the Customer Churn Certified: Masters certification?
The Customer Churn certification is designed to teach you about customer churn, including its causes, detection methods, and mitigation strategies. It covers topics such as identifying different types of churn (voluntary and involuntary), analyzing churn metrics, and using predictive analytics to detect early churn risks. It also explores practical techniques to reduce churn, like improving customer service, tailoring customer experiences, and implementing effective onboarding strategies. It includes hands-on exercises like role-playing and scenario analysis to simulate real-world business situations, and culminates in case studies showcasing successful churn reduction approaches.
Who’s this Customer Churn Certified: Masters certification for?
This certification is intended for CSMs, business leaders, and those involved in customer experience management. It’s especially useful for individuals looking to proactively manage customer churn and drive customer success by improving retention strategies, analyzing customer behavior, and implementing data-driven churn prevention techniques. The course is designed for anyone looking to enhance their skills in customer satisfaction, retention, and success, making it ideal for those in customer-centric roles within SaaS, B2C, or other service-driven industries.
How does Customer Churn Certified: Masters work?
Flexibility is at the core of this certification. If you’ve got a busy couple of weeks coming up, don’t sweat it. You can take this certification at your own pace with its fully online resources. After you enroll, you’ll work through the modules chronologically, participate in activities, and complete mandatory exam questions at the end of each module to consolidate your knowledge. If you pass all the exams, you’ll officially be Customer Churn Certified!
What happens if I don’t pass the exams?
If you don’t pass the exams the first time around, you’ll be given the option to retake them. If you don’t manage to pass on your second attempt, unfortunately, you won’t receive the certificate.But don’t worry, the journey isn’t over. You’ll have unlimited access to all the certification materials for life, perfect for brushing up your knowledge on complex areas and lifelong learning.
How long will I have access to the content?
You’ll get lifetime access! Dive into the depths of customer churn anytime, anywhere, at your own pace.
How much does the Customer Churn certification cost?
$500. But if you sign up to our waitlist, you'll get bonus material and $100 off at launch!
