João Pereira

Jaõa is a passionate advocate for positive company culture and customer experience. He deeply understands that happy employees lead to happy customers, which in turn leads to even happier employees.

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Customer segmentation

A guide to customer segmentation: Strategies and examples

Customer segmentation is a fundamental strategy for any customer success team. It's like building a bridge. Just as you wouldn't start building a bridge without a blueprint, a customer success team shouldn't start their work without a clear understanding of their customer base....

The Customer Success Collective is a community of forward-thinking CS enthusiasts, all rallied around one, shared goal: providing incredible customer experiences, 24/7.