Cristy Rahman

With over ten years of experience in sales, Cristy transitioned to customer success when she realized the dynamic with clients changed with enterprise accounts. Cristy is based in the Chicago area.

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The CSM: Transforming clients into passionate brand advocates

You know it, I know it – customer success goes way beyond mere service delivery. It's about cultivating deep, meaningful relationships that transcend traditional business transactions....

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Customer advocacy

How to turn happy customers into loyal brand advocates

Any customer success professional will tell you that a large part of their role entails making their customers happy. Although professionals in sales, support, and management will say the same, customer success is focused on helping your clients reach their goals....

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Customer value

Customer value realization: If you build it, they will come

What comes to mind when you think of value realization? What actually is value realization? How do we help the customer realize the value of the product or service we’re offering? At what point does the customer realize value?...