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# The $4.2 million reason  customer support isn't a cost center
- URL: https://www.customersuccesscollective.com/why-customer-support-isnt-a-cost-center-video/
- Published: 2026-09-04T14:12:48.000Z
- Updated: 2026-09-04T14:15:47.000Z
- Description: NetApp's VP of Customer Support Delivery on why human support, not automation, is becoming the growth engine that protects lifetime value.
- Author: Grace Gupta
- Tags: Customer support, AI and automation, Videos

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