> ## Content Index
> Fetch the complete content index at: https://www.customersuccesscollective.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# The Customer Success Manifesto
- URL: https://www.customersuccesscollective.com/the-customer-success-manifesto/
- Published: 2022-08-03T14:00:00.000Z
- Updated: 2024-10-04T11:51:00.000Z
- Description: It sure would be handy to have a centralized guide, or a handbook, to shine a light on the top principles of customer success... Well, as an answer to your burning hopes and dreams, this is where The Customer Success Manifesto comes into play.
- Author: Customer Success Collective
- Tags: CS strategy, Guides

It sure would be handy to have a centralized guide, or a handbook, to shine a light on the top principles of customer success... 📖

Well, as an answer to your burning hopes and dreams, this is where [The Customer Success Manifesto](https://thecustomersuccessmanifesto.io/?utm%5Fsource=mailchimp&utm%5Fmedium=email&utm%5Fcampaign=customer-success-manifesto.io) comes into play. 

[The Customer Success ManifestoDiscover the ultimate customer success manual that covers the most important principles and practices within the customer success community.![](https://ucarecdn.com/b5de6f69-c72d-462c-ae23-d0dd47a093a7/)The Customer Success Collective![](https://ucarecdn.com/232b8d5e-e52f-43b1-8140-249bf3ab1241/image.png)](https://thecustomersuccessmanifesto.io/)

## Is there a central customer success guide?

Customer success is first and foremost a business function that serves your client’s needs – we can all agree on that. But as a continuously evolving discipline in the post-sales process, customer success can also be interpreted in myriad ways. While none of these are wrong, there could do with some fine-tuning and clarity on this business practice. 

As we found from our inaugral report, [The State of Customer Success](https://www.customersuccesscollective.com/the-state-of-customer-success-2021/), the definition of CS is far from static, and its position varies from company to company.

## Why have we created this manifesto?

We've created this manifesto to be an up-to-date guide, bringing transparency and cohesion to this business practice. It'll allow you to:

- Identify and understand the core values of CS
- Drive growth through customer happiness
- Align your team around common principles

## What are the five principles of customer success?

Here are the five principles that make up the fabric of customer success. Together, these principles can be used as a compass to drive product value for your customers.

And here they are:

### Principle #1: [**Proactive vs reactive**](https://thecustomersuccessmanifesto.io/proactive-vs-reactive/)

[![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2022/08/Screen-Shot-2022-08-04-at-13.56.49.png)](https://thecustomersuccessmanifesto.io/proactive-vs-reactive/)

### Principle #2: [**Internal alignment between departments**](https://thecustomersuccessmanifesto.io/internal-alignment-between-departments/)

[![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2022/08/Screen-Shot-2022-08-04-at-13.57.47.png)](https://thecustomersuccessmanifesto.io/internal-alignment-between-departments/)

### Principle #3: [**The importance of onboarding**](https://thecustomersuccessmanifesto.io/the-importance-of-onboarding/)

[![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2022/08/Screen-Shot-2022-08-04-at-13.58.12.png)](https://thecustomersuccessmanifesto.io/the-importance-of-onboarding/)

### Principle #4: [**Balancing data with empathy**](https://thecustomersuccessmanifesto.io/balancing-data-with-empathy/)

![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2022/08/Screen-Shot-2022-08-04-at-13.58.36.png)

### Principle #5: [**Viewing CS beyond its department**](https://thecustomersuccessmanifesto.io/viewing-cs-beyond-its-department/)

[![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2022/08/Screen-Shot-2022-08-04-at-13.58.54.png)](https://thecustomersuccessmanifesto.io/viewing-cs-beyond-its-department/)

---

This is CS stripped back to its core principles. No funny business, no embellishments. 

Head on over and read [**The Customer Success Manifesto**](https://thecustomersuccessmanifesto.io/) for yourself.👇

[The Customer Success ManifestoDiscover the ultimate customer success manual that covers the most important principles and practices within the customer success community.![](https://ucarecdn.com/b5de6f69-c72d-462c-ae23-d0dd47a093a7/)The Customer Success Collective![](https://ucarecdn.com/232b8d5e-e52f-43b1-8140-249bf3ab1241/image.png)](https://thecustomersuccessmanifesto.io/)