Members-only Customer success Your guide to customer success If you want to build a business that gives your customers exactly what they want, you need to make customer success a priority....
Members-only Churn rate Your guide to customer churn When a customer stops subscribing to a product, or a service, it’s referred to as customer churn. While this is primarily used in the world of SaaS, the principles behind churn detection, calculation and strategy can be applied to product subscriptions too....
Members-only Customer retention Your guide to customer retention It’s all well and good to actively seek new customers, but what happens if you ignore your current customer base? Plot twist: they churn. In fact, 68% of customers will go elsewhere if they feel the company they’re buying from doesn’t care about their business....
Members-only Chief Customer Officer Your guide to the Chief Customer Officer Every now and then, aspects of your business will be in need of refreshing to stand tall amongst the competition. But staying ahead of the curve isn’t an easy feat, especially when it comes to making changes from within....
Members-only Customer onboarding Your guide to customer onboarding Whether you’re starting a new job or setting up a new program on your computer, onboarding plays a part in most people’s day-to-day lives. The first definition of onboarding given by Merriam-Webster follows the recruitment angle: “The act or process of orienting and training a new employee.”...
