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# Why sales and customer success thrive better together
- URL: https://www.customersuccesscollective.com/sales-and-customer-success-together-video/
- Published: 2024-10-11T10:08:00.000Z
- Updated: 2024-11-27T14:55:09.000Z
- Description: If you're not connecting Sales and Customer Success you're missing out on the powerful synergy between the two. In this interview with industry expert Michelle Wideman, learn how aligning these two crucial departments can benefit both teams and the company as a whole.
- Author: Eve Chatfield
- Tags: CS operations, Videos

## Looking for more on sales and CS? 

[Aligning sales with post-sales to drive customer lifetime valueIt’s an all-too-common complaint among customer success leaders that while they’re trying desperately to drive retention, their sales counterparts have a single-minded focus on short-term wins. If that sounds familiar, fear not!![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/icon/android-chrome-192x192-84.png)Customer Success CollectiveNieves Canada![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/thumbnail/Screen-Shot-2023-02-10-at-15.25.48-1.png)](https://www.customersuccesscollective.com/building-alignment-between-sales-and-post-sales-customer-success-teams-to-drive-ltv/)

[Sales to customer success handover templateAn email protocol template between sales and customer success to ensure a smooth handover process.![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/icon/android-chrome-192x192-85.png)Customer Success CollectiveHannah Wesson![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/thumbnail/Sales-to-customer-success-handover-template-meta.png)](https://www.customersuccesscollective.com/sales-to-customer-success-handover-template-framework/)

[Customer success: Building cross-functional relationshipsConnection is important – it stems from a desire to understand one another. Learning your colleagues’ goals, how they’re measured, and what’s most important to them is going to be key to getting what you want. And the same applies to you.![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/icon/android-chrome-192x192-86.png)Customer Success CollectiveKimberly Ayala![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/thumbnail/Untitled-design--30-.jpg)](https://www.customersuccesscollective.com/build-and-maintain-cross-functional-relationships-between-customer-success-marketing-product-and-sales/)