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# Risks and rewards of AI tools in customer success [Video]
- URL: https://www.customersuccesscollective.com/risks-and-rewards-of-ai-tools-video/
- Published: 2024-08-23T10:56:00.000Z
- Updated: 2024-10-21T11:00:35.000Z
- Description: We return to Parul Bhandari, ex-Director of Customer Success at Nauto, as she develops on her insights and strategies for harnessing AI in customer success to talk about the risks and rewards of this practice.
- Author: Eve Chatfield
- Tags: AI and automation, Videos

## Looking for more on AI?

[AI and automation in customer successWhen applied correctly, automation, automation, and AI-enabled customer success will open up additional prospects in the future to transform the CS landscape completely.![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/size/w256h256/2024/07/android-chrome-192x192.png)Customer Success CollectiveLaura Lakhwara![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/size/w1200/2024/05/CSC_Framework_Tiles_automation.jpg)](https://www.customersuccesscollective.com/understanding-the-best-ways-to-use-artificial-intelligence-in-your-customer-success-strategies/)

[Will AI kill customer support as we know it?Regardless of industry vertical, it’s the question on everyone’s mind: Will my job still be here in 20 years, or will it be replaced by AI? The long and short of it is no, AI won’t wipe out customer support managers and customer service agents.![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/size/w256h256/2024/07/android-chrome-192x192.png)Customer Success CollectiveGrace Gupta![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2024/09/AI-.jpg)](https://www.customersuccesscollective.com/will-ai-kill-customer-support-as-we-know-it/)

[Beyond the Bot: AI in Customer Success eBookIs AI a bit of a mystery to you? Something you’ve seen hyped a lot about on LinkedIn, but you’re not too sure how it affects your customer success role. If this is the case, you’re in the right place.![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/size/w256h256/2024/07/android-chrome-192x192.png)Customer Success CollectiveGrace Gupta![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/size/w1200/2024/10/CSC_AI_Playbook_Blog--1--1.jpg)](https://www.customersuccesscollective.com/beyond-the-bot-ai-in-customer-success-ebook/)