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# How to drive continuous sales? Integrate sales and CS [Video]
- URL: https://www.customersuccesscollective.com/integrate-sales-and-cs-video/
- Published: 2024-08-13T10:40:00.000Z
- Updated: 2024-10-21T10:48:03.000Z
- Description: To kick off the series, our host Vish Walia, Customer Success Manager at Microsoft, is joined by Rav Dhaliwal, Investor, Venture & Limited Partner at Crane Venture Partners. In this episode, Vish and Rav discuss how to drive continuous sales by integrating sales and CS operations.
- Author: Eve Chatfield
- Tags: CS operations, Videos

## Looking for more on sales? 

[An ex-sales perspective on creating a customer success teamI consider myself a reformed salesperson. That’s not to disparage sales, but I always wanted a little bit more, so after nine years in sales, I made the leap into customer success (CS). Since then, I’ve had incredible opportunities to build CS teams from the ground up.![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/size/w256h256/2024/07/android-chrome-192x192.png)Customer Success CollectiveMark Higginson![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2023/03/Screen-Shot-2023-03-27-at-22.52.46--1-.jpg)](https://www.customersuccesscollective.com/an-ex-sales-perspective-on-creating-a-customer-success-team/)

[Aligning sales with post-sales to drive customer lifetime valueIt’s an all-too-common complaint among customer success leaders that while they’re trying desperately to drive retention, their sales counterparts have a single-minded focus on short-term wins. If that sounds familiar, fear not!![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/size/w256h256/2024/07/android-chrome-192x192.png)Customer Success CollectiveNieves Canada![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2023/02/Screen-Shot-2023-02-10-at-15.25.48.png)](https://www.customersuccesscollective.com/building-alignment-between-sales-and-post-sales-customer-success-teams-to-drive-ltv/)

[Essential sales skills for customer success managersI’m going to talk you through some methodologies and best practices to help you make sales skills part of the customer success toolkit.![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/size/w256h256/2024/07/android-chrome-192x192.png)Customer Success CollectiveMark Higginson![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2022/11/premium_photo-1664201890468-74a27ce2ce31--1--1.jpeg)](https://www.customersuccesscollective.com/why-sales-skills-need-to-be-a-part-of-every-csms-tool-kit/)