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# How to make customer success your growth engine
- URL: https://www.customersuccesscollective.com/how-to-make-customer-success-your-growth-engine-video/
- Published: 2024-09-27T15:14:40.000Z
- Updated: 2024-11-26T13:01:14.000Z
- Author: Nancy Estrocio
- Tags: CS strategy, Videos

### Learn more

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[Your guide to driving revenue growth with customer successIn this article, I’m going to be talking about customer success as a growth driver. I hope that what I share is going to be relevant to your daily lives and that it sparks some interesting discussions.![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/size/w256h256/2024/07/android-chrome-192x192.png)Customer Success CollectiveJovana Djapa![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2022/12/pexels-photo-7948055.jpeg)](https://www.customersuccesscollective.com/your-guide-to-driving-revenue-growth-with-customer-success/)

[Customer success: From support function to revenue-driverCustomer success is being redefined within organizations globally. This transformation requires a shift in mindset, from reactive support to proactive success management. In this article, unlock the full potential of customer success.![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/size/w256h256/2024/07/android-chrome-192x192.png)Customer Success CollectiveFranca-Sofia Fehrenbach![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/size/w1200/2024/04/Customer-success-From-support-function-to-revenue-driver.jpg)](https://www.customersuccesscollective.com/from-support-function-to-revenue-driver/)

[Why we need to shine a light on customer successThere’s a tremendous need for customer success, but unfortunately, not everyone allocates the resources toward implementing a customer success function. According to recent studies, 37% of companies don’t have a clearly defined customer strategy in place. What can we do to remedy this failure?![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/size/w256h256/2024/07/android-chrome-192x192.png)Customer Success CollectiveGrace Gupta![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2022/08/photo-1471877325906-aee7c2240b5f.jpeg)](https://www.customersuccesscollective.com/why-we-need-to-shine-a-light-on-customer-success/)