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# How Microsoft drives customer lifetime value with outcome success [VIDEO]
- URL: https://www.customersuccesscollective.com/how-microsoft-drives-customer-lifetime-value-with-outcome-success-video/
- Published: 2022-09-27T00:00:00.000Z
- Updated: 2024-09-27T14:53:28.000Z
- Author: Nancy Estrocio
- Tags: Customer value, Videos

### Learn more

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[Outcomes-based thinking and customer successAre you tired of the same old customer success approach? It’s time to shift your thinking to outcomes-based strategies. In this article, we’ll explore the power of outcomes-based thinking and how it can revolutionize the way you approach customer success.![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/size/w256h256/2024/07/android-chrome-192x192.png)Customer Success CollectiveShane Ketterman![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2023/05/photo-1520038410233-7141be7e6f97.jpeg)](https://www.customersuccesscollective.com/think-outside-of-the-box-utilizing-outcomes-based-thinking-for-customer-success/)