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# How customer success drives B2B growth: Insights from a CEO [VIDEO]
- URL: https://www.customersuccesscollective.com/how-customer-success-drives-b2b-growth-insights-from-a-ceo-video/
- Published: 2021-09-26T00:00:00.000Z
- Updated: 2024-09-26T15:48:32.000Z
- Author: Nancy Estrocio
- Tags: CS strategy, Videos

### Learn more

Enjoyed this video ? Why not check out some related reading 👇

[Your guide to driving revenue growth with customer successIn this article, I’m going to be talking about customer success as a growth driver. I hope that what I share is going to be relevant to your daily lives and that it sparks some interesting discussions.![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/size/w256h256/2024/07/android-chrome-192x192.png)Customer Success CollectiveJovana Djapa![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2022/12/pexels-photo-7948055.jpeg)](https://www.customersuccesscollective.com/your-guide-to-driving-revenue-growth-with-customer-success/)

[Scaling customer success: 3 challenges facing B2B CSM teamsWithin customer success, you’ll often hear people say “I’d love to scale my CS program and make it more proactive than reactive”, in fact, it’s probably something you’d like to do for your own organization.![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/size/w256h256/2024/07/android-chrome-192x192.png)Customer Success CollectiveMike Lemire![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/size/w1200/2021/07/photo-1442128788708-15f1811dd622--1--1.jpeg)](https://www.customersuccesscollective.com/scaling-customer-success-the-three-challenges-most-b2b-csm-teams-face/)

[Making your customers your growth priorityThere are many ways to measure the growth of a business. But while you might want to focus on something like revenue, profit margins, brand awareness, or lead conversions as a CMO, at the end of the day there’s one thing a company needs to grow more than anything: customers.![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/size/w256h256/2024/07/android-chrome-192x192.png)Customer Success CollectiveWill Whitham![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2022/09/photo-1458014854819-1a40aa70211c.jpeg)](https://www.customersuccesscollective.com/making-your-customers-your-growth-priority/)