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# A foolproof guide to secure retention, renewals & expansion [VIDEO]
- URL: https://www.customersuccesscollective.com/foolproof-guide-to-secure-retention-renewals-expansion-video/
- Published: 2023-10-04T00:00:00.000Z
- Updated: 2024-10-04T17:11:00.000Z
- Author: Nancy Estrocio
- Tags: Revenue generation, Videos

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[Why your customer retention strategy is dead – and how to fix itIn business, any key stakeholder wants consistency and positive outcomes. That’s why getting ahead of problems and fixing them before they manifest is a corporate superpower. And in a subscription business, retention is king.![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/size/w256h256/2024/07/android-chrome-192x192.png)Customer Success CollectiveGrace Gupta![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2024/01/Untitled-design--27-.jpg)](https://www.customersuccesscollective.com/why-your-customer-retention-strategy-is-dead/)