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# Five ways to lose a customer
- URL: https://www.customersuccesscollective.com/five-ways-to-lose-a-customer/
- Published: 2025-01-30T17:40:09.000Z
- Updated: 2025-03-25T16:16:31.000Z
- Description: Watch our session to uncover practical, actionable strategies for avoiding the five common mistakes that unintentionally drive customers away.
- Author: Customer Success Collective
- Tags: Churn

Let’s face it: bad customer experiences are costing businesses more than they realize. Irrelevant messages, clunky onboarding, and impersonal interactions can drive your customers straight to the competition. They don’t just frustrate customers, they send them straight to your competition.

It’s time to rethink the way we engage.

In this live session, we were joined by [OpenText](https://www.opentext.com/) to break down the **five ways to lose a customer** and what to do instead. 

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## **Why watch?**

- **Transform your customer experience strategy** and stay ahead of the competition.
- **Learn actionable solutions** to improve communication and engagement.
- **Connect with industry leaders** and discover cutting-edge insights.

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## **You’ll walk away with...**

- Proven strategies to **stop losing customers**.
- Tools to **ditch outdated communication approaches**.
- Insights into creating **seamless, digital experiences** that keep customers loyal.

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## **Meet the experts**

[**Janet de Guzman**](https://www.linkedin.com/in/janetdeguzman/)  
**Sr. Director, Product Marketing, OpenText**  
Janet brings over 20 years of experience in product marketing, business development, and consulting. She leads a global team focused on delivering innovative digital experience solutions through OpenText Experience Cloud.

[**Salman Rizvi**](https://www.linkedin.com/in/salman-rizvi-dxm/)  
**RVP, Solutions Consulting, OpenText**  
With two decades of expertise in digital transformations, Salman has helped organizations craft seamless, impactful customer experiences. As a business evangelist at OpenText, he’s driven by a passion for leveraging technology to deliver value.

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Whether you're looking to strengthen customer loyalty or uncover the hidden gaps in your CX strategy, this session is packed with expert insights and actionable takeaways to help you turn customer challenges into opportunities.

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