> ## Content Index
> Fetch the complete content index at: https://www.customersuccesscollective.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# How to build customer success around sentiment & relationships
- URL: https://www.customersuccesscollective.com/customer-success-sentiment-relationships-video/
- Published: 2023-11-06T18:05:00.000Z
- Updated: 2025-03-17T18:06:33.000Z
- Author: Nancy Estrocio
- Tags: CS strategy, Customer experience, Videos

### Learn more

Enjoyed this video? Why not check out some related reading 👇

[Customer success built on sentiment and relationshipsOur goal is not just to ensure that customers are using our product but to help them achieve a significant, positive impact on their business. It’s about guiding them from realizing immediate value to experiencing transformative impact.![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/size/w256h256/2024/07/android-chrome-192x192.png)Customer Success CollectiveMelissa McMillan![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2023/11/Untitled-design--6-.jpg)](https://www.customersuccesscollective.com/designing-a-customer-success-strategy-built-on-sentiment-and-relationships/)

[How to build a culture of customer successHaving a customer-centric outlook sounds like business jargon, but it couldn’t be simpler. Without customers, our businesses would cease to exist. There’s no going forward without our customers. Our customers should, therefore, be our first priority, before our product, before the sales we make.![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/size/w256h256/2024/07/android-chrome-192x192.png)Customer Success CollectiveBassam Khoreich![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2024/03/Untitled-design--42-.jpg)](https://www.customersuccesscollective.com/how-to-build-a-customer-success-culture/)

[How to build lasting customer relationships | 6 strategiesLet the record state that being in a customer success role is not easy. You’re working with clients every day who vary in personalities, are from different organizational backgrounds, and are constantly coming to you for advice and best practices.![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/size/w256h256/2024/07/android-chrome-192x192.png)Customer Success CollectiveErica Kennedy![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2023/05/photo-1606778303039-9fc1488b1d8a.jpeg)](https://www.customersuccesscollective.com/make-em-stick-6-ways-to-build-long-lasting-customer-relationships/)