> ## Content Index > Fetch the complete content index at: https://www.customersuccesscollective.com/llms.txt > Use this file to discover other available public pages before exploring further. # Your monthly CS highlights - URL: https://www.customersuccesscollective.com/cs-scoop-november-2021/ - Published: 2021-12-01T17:04:03.000Z - Updated: 2021-12-01T17:04:03.000Z - Description: Drive customer retention, improve collaboration and challenge yourself in this month's edition of CS Scoop. - Author: Customer Success Collective Hey there 👋 Welcome to Novembers edition of CS Scoop. As always, we’ve been working away to bring you top-notch content and events that illustrate the developments in the CS community. We hosted our first-ever [Customer Success Festival](https://www.customersuccesscollective.com/customer-success-festival-apac-2021/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021) in APAC, and we’re still reeling from the reception. Check out our round-up of [the best bits](https://www.customersuccesscollective.com/top-10-takeaways-from-our-customer-success-festival-apac/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021) (although you’ll get the full experience with a [membership plan](https://www.customersuccesscollective.com/signup/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021)). But for now, grab a spoon and satisfy your CS craving. - **[Grace](https://www.linkedin.com/in/g-g-grace-gupta/), Copywriter @ [Customer Success Collective](https://www.linkedin.com/company/customersuccesscollective)* --- ## [5 simple strategies to drive customer retention](https://www.customersuccesscollective.com/5-simple-strategies-to-drive-customer-retention/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021) [![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2021/12/giphy--9-.gif)](https://www.customersuccesscollective.com/5-simple-strategies-to-drive-customer-retention/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021) *A bird in the hand is worth 2 in the bush.* In this article, we look at why [customer retention matters](https://www.customersuccesscollective.com/5-simple-strategies-to-drive-customer-retention/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021) and consider the difference between retention and engagement as well as actionable strategies to keep your customers aboard. [Drive retention](https://www.customersuccesscollective.com/5-simple-strategies-to-drive-customer-retention/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021) --- ## [How revenue & customer success can work together and more effectively](https://www.customersuccesscollective.com/how-revenue-customer-success-can-work-together-more-effectively/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021) [![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2021/12/giphy--10-.gif)](https://www.customersuccesscollective.com/how-revenue-customer-success-can-work-together-more-effectively/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021) In many organizations, sales and customer success exist as two distinct entities, interacting only to hand off accounts. While this setup may work for some, when both teams are aligned, ✨magic happens✨. [Get aligned](https://www.customersuccesscollective.com/how-revenue-customer-success-can-work-together-more-effectively/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021) --- ## [The unique challenges of customer success in the CRM space](https://www.customersuccesscollective.com/the-unique-challenges-of-customer-success-in-the-crm-space/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021) [![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2021/12/giphy--8-.gif)](https://www.customersuccesscollective.com/the-unique-challenges-of-customer-success-in-the-crm-space/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021) *“We need to be able to demonstrate to our customer (and for ourselves) how we're being successful and driving impact,”* In this episode of [CS Connect](https://www.customersuccesscollective.com/cs-connect/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021), Monica Flaherty, Microsoft, discusses the unique challenges that customer success faces within the CRM space and implementing customers' business outcomes. [Challenge yourself](https://www.customersuccesscollective.com/the-unique-challenges-of-customer-success-in-the-crm-space/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021) --- [![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2021/12/Vitaly-newsletters--1-.png)](vitally.io/startup-plan?utm%5Fsource=newsletter&utm%5Fmedium=future-of-saas&utm%5Fcampaign=november-2021-newsletter) Save 60% on all the tools you need to reduce churn, increase expansion, unify all your customer data, and scale a world-class Customer Success organization with Vitally. Get started with the Vitally Startup Partner Program or begin your Free Trial today. [Get started](vitally.io/startup-plan?utm%5Fsource=newsletter&utm%5Fmedium=future-of-saas&utm%5Fcampaign=november-2021-newsletter) --- ## **[How to enable customer success using customer feedback](https://www.customersuccesscollective.com/how-to-enable-customer-success-using-customer-feedback/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021)** [![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2021/12/giphy--9--1.gif)](https://www.customersuccesscollective.com/how-to-enable-customer-success-using-customer-feedback/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021) A significant proportion of your revenue comes from retention and expansion through renewals, upselling and cross-selling. So, the customers you have, you want to keep *super, duper happy*. In this article we dig into how to leverage [customer feedback](https://www.customersuccesscollective.com/how-to-enable-customer-success-using-customer-feedback/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021) to drive robust retention strategies. [Win customers back](https://www.customersuccesscollective.com/how-to-enable-customer-success-using-customer-feedback/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021) --- ## [CS Connect](https://www.customersuccesscollective.com/cs-connect/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021) This month, we were joined by the inimitable **[Monica Flaherty](https://www.customersuccesscollective.com/cs-connect/?wchannelid=n4zj981kds&wmediaid=mcdsc2monu/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021)**, Global Business Strategy Team Leader of CS at Microsoft *and* **[Mark Higginson](https://www.customersuccesscollective.com/cs-connect/?wchannelid=n4zj981kds&wmediaid=rd0e8ur0bz/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021),** EVP of CS at SixFifty. So without further ado, pop on your headphones and settle down for the latest collection of episodes. 🎧 [Tune in](https://www.customersuccesscollective.com/cs-connect/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021) --- [![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2021/10/cs-scoop-membership.png)](https://customersuccesscollective.com/membership/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021) ## New this month ### Exclusive content - [Dan Farley](https://www.customersuccesscollective.com/building-a-customer-success-toolset-with-a-limited-budget/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021), VP of Customer Success at Seenit | **Building a customer success toolset with a limited budget** - [Rebecca Fenlon](https://www.customersuccesscollective.com/how-successful-customers-drive-successful-companies/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021), Head of Customer Success at Cognassist | **How successful companies drive successful companies** [Membership content | Customer Success CollectiveLearn first-hard from customer success leaders from companies like Typeform, LinkedIn, Intercom, HubSpot, and more, with exclusive, bi-weekly content updates.![](https://www.customersuccesscollective.com/favicon.ico)Customer Success CollectiveDan Farley![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2021/06/CSC_meta_content.jpg)](https://www.customersuccesscollective.com/tag/membership-content/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021) ### New templates - Buyer funnel \[stages + tactics\] - B2B user persona [example](https://www.customersuccesscollective.com/templates-frameworks/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021) - B2B user persona [template](https://www.customersuccesscollective.com/templates-frameworks/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021) [Templates & frameworks | Customer Success CollectiveFrom strategy checklists to churn rate cheat sheets, customer feedback master lists to onboarding frameworks, your template & framework hub’s home to it all.![](https://www.customersuccesscollective.com/favicon.ico)Customer Success CollectiveCustomer Success Collective![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2021/06/CSC_meta_templates.jpg)](https://www.customersuccesscollective.com/templates-frameworks/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021) [Become a member](https://www.customersuccesscollective.com/signup/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021) --- ## Create and Contribute [Create & Contribute | Customer Success CollectiveWant to pop your content in front of 1,000s of your incredible customer success peers? Start building your personal brand? Prime yourself as an industry authority? Even just do your good deed for the day by imparting your wisdom with others?![](https://www.customersuccesscollective.com/favicon.ico)Customer Success CollectiveCustomer Success Collective![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2021/06/CSC_meta_contribute.jpg)](https://www.customersuccesscollective.com/create-contribute/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021) ## Partner with us [Partner with us | Customer Success CollectiveWant to put your product in front of 1,000s of uber enthusiastic customer success folks all over the world? Who wouldn’t. Come on in to check out your options.![](https://www.customersuccesscollective.com/favicon.ico)Customer Success CollectiveCustomer Success Collective![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2021/04/Partner.png)](https://www.customersuccesscollective.com/partner-with-us/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021)