> ## Content Index > Fetch the complete content index at: https://www.customersuccesscollective.com/llms.txt > Use this file to discover other available public pages before exploring further. # Your monthly CS highlights - URL: https://www.customersuccesscollective.com/cs-scoop-december-2021/ - Published: 2021-12-30T15:00:00.000Z - Updated: 2021-12-30T15:00:00.000Z - Description: Boost customer retention with social media, get advice for customer success and learn how to transition into a managerial role in this month's edition of CS Scoop. - Author: Customer Success Collective Hiya 👋 Welcome to the third installment of [CS Scoop](https://www.customersuccesscollective.com/customer-success-newsletter/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-december-2021) – your one-stop shop for all the esteemed content we’ve produced for you in December. This month we’ve been pretty busy working on our first-ever report filled to the brim with our predictions of 2022’s CS trailblazers –[the Ones to Watch in 2022](https://www.customersuccesscollective.com/ones-to-watch-in-2022/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-december-2021). This report features the rising stars and influencers whose impact can be felt across the CS community, and we’re convinced this list is going to be integral to customer success innovations over the next 12 months. 🎉 - **[Grace](https://www.linkedin.com/in/g-g-grace-gupta/), Copywriter @ [Customer Success Collective](https://www.linkedin.com/company/customersuccesscollective)* P.S. Keep your eyes peeled in January for the launch of our Tools of Choice report survey, we’ve got big things planned for 2022. --- ## [How to boost your customer retention with social media](https://www.customersuccesscollective.com/how-to-boost-your-customer-retention-with-social-media/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-december-2021) ![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2021/12/social.gif) Improving your customer retention rate is an efficient way to increase sales and overall profits. It [costs 5x more](https://www.invespcro.com/blog/customer-acquisition-retention/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-december-2021) to gain a new customer than to retain one, so it’s well worth building a solid relationship with your current customers. Social media is one of the best channels to use to improve your retention. With [over 3.6 billion people](https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-december-2021)using social media globally. [Boost retention](https://www.customersuccesscollective.com/how-to-boost-your-customer-retention-with-social-media/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-december-2021) --- ## [Actionable advice for customer success mutual engagement plans](https://www.customersuccesscollective.com/actionable-advice-for-setting-up-customer-success-led-mutual-engagement-plans/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-december-2021) ![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2021/12/borat.gif) When you implement a clear, concise mutual engagement plan between you and your customer, it can have an impact on the the relationship going forward. Working as a Manager of Customer Success at **MongoDB**, **Bryant McCombs** gives his insight into best practices for accountability, potential pushback, software recommendations, and much more. [Actionable Advice](https://www.customersuccesscollective.com/actionable-advice-for-setting-up-customer-success-led-mutual-engagement-plans/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-december-2021) --- ## [From individual contributor to management: a Customer Success Manager’s transition](https://www.customersuccesscollective.com/from-individual-contributor-to-management-a-customer-success-managers-transition/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-december-2021) ![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2021/12/change.gif) *“What the customer success world needs are more mentors and coaches, and a lot fewer superstars and lone wolves who’re only out there to make a name for themselves,”* In this episode of CS Connect, **Josh Zamora**, Director of Customer Success Advocacy at **ServiceNow** discusses transitioning customer success from an IC (individual contributor) role, to a management role. [Challenge Yourself](https://www.customersuccesscollective.com/from-individual-contributor-to-management-a-customer-success-managers-transition/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-december-2021) --- [![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2021/10/cs-scoop-membership.png)](https://customersuccesscollective.com/membership/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-november-2021) ## New this month ### Exclusive content - [Piyush Chandra](https://www.customersuccesscollective.com/translating-customer-requests-into-product-innovation/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-december-2021), Principal Product Manager at Amazon Web Services | **Translating customer requests into product innovation** - [Bryant McCombs](https://www.customersuccesscollective.com/customer-success-led-mutual-engagement-plans/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-december-2021), Manager of Customer Success at MongoDB | **Customer success-led mutual engagement plans** [Membership content | Customer Success CollectiveLearn first-hard from customer success leaders from companies like Typeform, LinkedIn, Intercom, HubSpot, and more, with exclusive, bi-weekly content updates.![](https://www.customersuccesscollective.com/favicon.ico)Customer Success CollectivePiyush Chandra![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2021/06/CSC_meta_content.jpg)](https://www.customersuccesscollective.com/tag/membership-content/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-december-2021) ### New templates - Segment sentiment audit [checklist](https://docs.google.com/spreadsheets/d/16l-Z7rAxMdIJBvu%5FcJ9XI39Z%5F2eGDXxZhSo-3FEK%5FSI/edit?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-december-2021#gid=0) - Customer renewals email [template](https://docs.google.com/document/d/17PT6y9XuIvnvNuPH%5FAtvU98CFuWhfS0yahM7Ftuv5Qc/edit?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-december-2021) [Templates & frameworks | Customer Success CollectiveFrom strategy checklists to churn rate cheat sheets, customer feedback master lists to onboarding frameworks, your template & framework hub’s home to it all.![](https://www.customersuccesscollective.com/favicon.ico)Customer Success CollectiveCustomer Success Collective![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2021/06/CSC_meta_templates.jpg)](https://www.customersuccesscollective.com/templates-frameworks/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-december-2021) [Become a member](https://www.customersuccesscollective.com/signup/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-december-2021) --- ## Create and Contribute [Create & Contribute | Customer Success CollectiveWant to pop your content in front of 1,000s of your incredible customer success peers? Start building your personal brand? Prime yourself as an industry authority? Even just do your good deed for the day by imparting your wisdom with others?![](https://www.customersuccesscollective.com/favicon.ico)Customer Success CollectiveCustomer Success Collective![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2021/06/CSC_meta_contribute.jpg)](https://www.customersuccesscollective.com/create-contribute/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-december-2021) ## Partner with us [Partner with us | Customer Success CollectiveWant to put your product in front of 1,000s of uber enthusiastic customer success folks all over the world? Who wouldn’t. Come on in to check out your options.![](https://www.customersuccesscollective.com/favicon.ico)Customer Success CollectiveCustomer Success Collective![](https://storage.ghost.io/c/6f/66/6f66cab9-7939-4355-91c0-409dddffd4d9/content/images/2021/04/Partner.png)](https://www.customersuccesscollective.com/partner-with-us/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=cs-scoop-december-2021)